Matt Peterson, Owner
Matt Peterson is the owner of Distinctive Growth Creative Group, where he helps businesses grow through strategic branding, digital marketing, and creative solutions that deliver measurable results. With more than 20 years of experience, Matt has built a reputation for combining creative vision with data-driven marketing strategies that increase visibility, generate leads, and maximize return on investment.
Before founding Distinctive Growth Creative Group, Matt served as President of Make It A Great Day, Inc., a company he established in 2004. Over the years, he has partnered with businesses across a wide range of industries, helping them strengthen their brands, improve their online presence, and achieve sustainable growth.
Matt's expertise includes digital marketing strategy, Google Ads and Meta Ads campaign management, pay-per-click (PPC) advertising, custom website development, video production, logo and graphic design, and brand identity development. He is passionate about creating integrated marketing solutions that connect businesses with their ideal customers while making every marketing dollar work harder.
Known for his collaborative approach and commitment to client success, Matt works closely with business owners and organizations to develop customized marketing strategies that align with their goals. Whether launching a new brand, redesigning a website, or scaling digital advertising campaigns, his focus remains the same: delivering creative solutions that drive lasting business growth.
Matt Peterson
Make It A Great Day, Inc.
As Owner of Make It A Great Day, Inc.®, I provided comprehensive branding and marketing solutions for independent financial advisors, helping clients strengthen their market presence and attract new business. I developed and customized professional websites that enhanced brand visibility, user experience, and client engagement while producing compelling video content to support brand messaging, financial services promotion, and client acquisition efforts. Leveraging expertise in PHP, HTML, CSS, and Joomla CMS, I designed dynamic, responsive web solutions and managed IONOS (1&1) hosting environments to ensure website reliability, security, and optimal performance. I incorporated custom graphics, imagery, iconography, and typography to create visually engaging user experiences and delivered end-to-end digital marketing services, including website development, branding, content creation, graphic design, and online presence management, helping advisors effectively communicate their value and grow their businesses.
CAP Concrete Coatings
As a Sales & Marketing Professional for CAP Concrete Coatings, I developed and launched the company website, significantly enhancing brand visibility and generating new customer inquiries. I planned and coordinated local television advertising campaigns, including FOX and CBS commercial productions, to increase market awareness and support lead generation efforts. Through strategic marketing initiatives, customer outreach, and targeted brand positioning, I contributed to sales growth and strengthened the company's presence in the local market. I regularly analyzed campaign performance, customer engagement metrics, and market trends to optimize marketing effectiveness and maximize return on investment. Working closely with company leadership, I helped develop and execute integrated digital and traditional marketing strategies aligned with business growth objectives and long-term market expansion goals.
Restaurant Management
I played a key role in the development, launch, and operational management of multiple food service concepts in the Pacific Northwest, including helping establish and manage the first Krispy Kreme location in the region. Prior to that I contributed to the design and launch of Ole Mole, a Southwest quick-service restaurant concept in the Greater Seattle area, and advanced to Regional General Manager overseeing two locations. Throughout these roles, I managed all aspects of restaurant operations, including hiring, training, scheduling, inventory control, vendor relationships, food safety compliance, customer service, and financial performance. I developed standardized operating procedures, optimized labor and food costs, analyzed P&L statements, and implemented processes that improved efficiency and profitability. By building high-performing teams and maintaining exceptional operational standards, I consistently delivered outstanding guest experiences while supporting successful restaurant growth and long-term business performance.
Education
I pursued higher education with a focus on environmental stewardship, natural resource management, and landscape design. From 1994 to 1997, I attended The Ohio State University, where I studied Natural Resources and developed a strong foundation in environmental systems and resource conservation. I later continued my education at University of Wisconsin–Stevens Point, studying Urban Forestry and Landscape Design. This combination of studies provided valuable insight into sustainable land management, urban green spaces, landscape planning, and the relationship between natural environments and creative design.
